This year, we wanted to do something unforgettable for our Halloween launch—and the idea sparked from none other than the King of Pop himself.
When Sean suggested creating our launch video to the beat of Michael Jackson’s Thriller, the concept instantly clicked. Leah’s daughter is a dancer, and that connection opened up an incredible opportunity.
Bringing the Vision to Life
We teamed up with Robynmore Calisthenics College in Tullamarine, where Leah’s daughter trains. With inspiration from YouTube and countless replays of Thriller, the girls began learning a custom dance routine. Under the guidance of choreographer Natalie Bond, rehearsals came alive at Bond Studios in Tullamarine.
To perfect the look, we raided Robynmore’s costume closet and researched Halloween makeup trends to capture the right spooky-yet-fun vibe. Leah, who absolutely loves Halloween, went all out by bringing in her personal collection of decorations. We ordered a backdrop from Amazon, fired up the smoke machine, and transformed the studio into the ultimate haunted set.
The Magic of Collaboration
We had just one week to bring it all to life. The lead-up to filming was a whirlwind. Sophie managed one rehearsal at Bond Studios with the girls. Sean flew in the night before—having never met the dancers or practiced with the group. Yet on Thursday, August 23rd, everything came together seamlessly.
On set, the music, the dancers, the makeup artists, the influencers, the photographer, the videographer, and the Cachia team merged their talents to create something unlike anything we’ve ever done before.
The result? A Halloween launch video that’s bold, creative, and full of energy, just like the Cachia community. It was a true celebration of collaboration, creativity, and a little bit of spooky magic.