Cachia's Hunt for Karl: Behind the Scenes of Our Shrimp-tastic Success

 

At Cachia, we’re all about dreaming big and having a bit of fun while we’re at it. So when the idea for Hunting Karl was born, we knew we were onto something truly special. Our mission? To track down the one and only Karl Stefanovic and get him to wear our quirky, festive Shrimp on the Barbie Christmas pyjamas on live TV.

It was a wild ride spanning six thrilling episodes shared on social media, filled with cheeky humour, creative antics, and, of course, a heap of shrimp-filled puns. And guess what? It worked. Not only did Karl don our iconic shrimp-print pyjamas, but Cachia also landed on the Today Show, with our very own Sophie Cachia and Leah Betts joining the man himself for a segment that was as fun as it was surreal.

The idea came to life as we brainstormed ways to showcase our playful Christmas collection and connect with our community. We wanted something bold, engaging, and undeniably Cachia. The result? A social media series documenting our relentless (and hilarious) mission to “catch” Karl Stefanovic’s attention.

Over six episodes, we pulled out all the stops:

• Sending playful messages to Karl online.
• Rallying our community of Cachia fans to tag him.
• Dropping teasers and hints, each more entertaining than the last.
• Even involving a few Today Show insiders to amplify the buzz!

It became more than a campaign—it was a movement, bringing together fans, media, and a touch of holiday magic.

When The Today Show finally responded, we knew we’d achieved something extraordinary. Seeing him rock our Shrimp on the Barbie pyjamas on the Today Show was a proud moment for the Cachia team. But it didn’t stop there—Sophie and Leah joined Karl live on air, sharing laughs, discussing the brand, and celebrating the success of the campaign.

This wasn’t just a win for Cachia; it was a testament to the power of creativity, community, and a little bit of audacity.

The Hunting Karl series didn’t just land us a coveted spot on national TV—it also brought our community closer than ever. The engagement on social media was phenomenal, with fans eagerly following each episode and joining in the fun.

And the pyjamas? They’ve become an instant Christmas classic, flying off the shelves and adding a dash of Aussie humour to family festivities everywhere.

If you missed the Today Show magic, don’t worry—we’ve got you covered. Watch the full segment here.

What’s Next for Cachia?

With the success of Hunting Karl, we’re already dreaming up our next big adventure. Stay tuned, because when it comes to bold ideas, we’re just getting started.

Thank you to everyone who joined the hunt—it wouldn’t have been the same without you! And to Karl Stefanovic, thank you for being a good sport and embracing the shrimp in true festive style.